Email: Lisa@LisaPetrilli.com
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A friend once told me that I had the “Midas Touch.”  At the time, seemingly everything I was involved with was “turning to gold” in some way.

The term came up again recently and I began to reflect back on that time in my life.  I was musing on what was so unique about it and why it was that all parts of my life were not only in sync but “firing on all cylinders” so to speak.

It was so easy to see when I began to reflect…sometimes clarity comes from very simple reflection…

I strongly believe these three “easy” steps (insights) apply to each of us as individuals, and to our businesses as well:

1. Know who you are

Do you?

I know, this seems so obvious and “easy” – but do you really know who you are, what your strengths are that make you shine brighter than anyone else in the room when you tap into them, what you’re so passionate about that it will inspire a genuine smile as you eagerly jump out of bed in the morning, and what your ideal surroundings – in terms of colleagues, friends, teams, challenges, culture, values, and goal size – look like when you are at your most energetic self?

Many of us don’t – or we spend years trying to figure this out.

And this seems like an obvious directive for businesses as well – know who you are.  But how many businesses do you know that seemingly have no vision, mission or direction…that seem to be running in place, not really sure who they are anymore? Exactly.

2. Know who you serve

As individuals we each are inspired in different ways.  Does your energy level increase or decrease when you serve – or think about serving – the following groups: your children, family members who are ill, students, executives, book lovers, people who need direction in their lives, people who just need coffee (and donuts!), small business clients, Fortune 50 clients, overachievers, technology buffs, people in love, people in disputes, athletes, writers, dancers, I can go on and on…

The same question applies to companies – how many have lost sight of who they serve or *should* serve – who they serve best and who they really don’t serve well at all…?

We can’t be all things to all people, and neither can companies.  Serving those who push your energy and passion meter to “max” can make all the difference in your business and your life!

3. Live your truth

This is the ultimate secret – the secret that’s so obvious and yet so elusive.  Go live your truth.  Go live your answers to numbers one and two above – live them fully, energetically, passionately and without apology or regret. 

The truth is that this can be nearly impossible to achieve, right? The truth is that these three “easy” steps are anything but.  Why is that?  What would it take for us to overcome the hurdles to living our truth – as individuals and as businesses?  Facing our fears, perhaps…?  Getting beyond our short-term thinking and developing an inspiring vision?

Here’s the payoff: those who truly do live their truth, who know who they are and what ignites their passion, who serve those whom they are meant to serve, and who live their lives with genuine purpose experience the Midas Touch – the ability to turn what they are working on or what they are creating into gold of rare form – not just money but blessings and love and pure joy and health to the highest degree. 

The Midas Touch is ignited from within.  Have you ignited yours?

Please share…that’s what the comments are for since we can’t get together for cocktails…

Photo is Midas Touch by Amani Hasan

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Readers – as I mentioned last week, I’d be honored if you’d consider taking about 30 seconds to let the SxSW Conference Organizers know that you think the proposals I have to speak at the conference are worthy of their consideration.

The first proposal is titled, “Conquer Your Kryptonite: Superpowers Fueling Kick-Ass Business Deals!” and I would be presenting with my dear, new friend Judy Martin. Just click the thumbs-up button you’ll see here if you think it’s worthy of consideration – thank you!

The second proposal is titled, “Resources Roulette: Winning Social Strategies for Shrinking Budgets” with master social media consultant Connie ReeceWe’d be honored to receive your thumbs-up here as well!

The conference organizers look at the number of votes to gauge interest in these topics.  We appreciate your support and I hope to have the opportunity to meet many of you at the conference in March!

Thank you from the bottom of my heart… 🙂

8 Response Comments

  • Hans Hageman  August 16, 2010 at 8:42 am

    Lisa,
    One of the obstacles in the way to living who I am and focusing on who I serve has been my inability to say “no” at the appropriate times. Trying to be all things to all people sometimes dilutes my efforts.

    Reply
    • Lisa Petrilli  August 16, 2010 at 9:05 am

      Hans,

      Kudos to you for knowing what your obstacle is! You’re so right about it diluting your efforts – and it likely drains your energy for other people or other initiatives. But it’s so hard to say “no”… I can relate.

      Thank you, Hans 🙂

      Reply
  • steve olenski  August 16, 2010 at 8:53 am

    “We can’t be all things to all people, and neither can companies.

    That, like Hans alluded to, dilutes efforts, both individuals and companies alike. I really believe that. It’s a very easy trap to fall into for sure.

    As for “facing our fears”… funny you should use that line… read my latest blog post, you’ll see what I mean…

    Reply
    • Lisa Petrilli  August 16, 2010 at 9:09 am

      Steve,

      I love the post – thank you for including me! And I love the line “Bend your Brain” – (always keep learning) because, in reality, this blog is just me learning the hard lessons of life right along with the rest of you! I have so much to learn and you’ve taught me so much!

      Thank you for everything, Steve!

      Reply
  • Mark Burgess  August 16, 2010 at 9:50 pm

    Lisa,

    Love your payoff re a genuine purpose and creating something more than money: “blessings and love and pure joy and health to the highest degree.” This must be the ultimate reward.

    Thanks for a great read!

    Mark

    Reply
    • Lisa Petrilli  August 17, 2010 at 5:17 pm

      Thank you, Mark!

      Well, since money doesn’t buy happiness…the Midas Touch just *has* to be about so much more…right?!

      So honored to be your colleague!

      Reply
  • Nia Nielsen  August 16, 2010 at 11:45 pm

    Fabulous questions to ask… but it only helps if you answer truthfully. We cannot overlook the importance of Number 1: Know Yourself. I’ve met too many people that spend too much time making answers fit instead of figuring themselves out first.

    Once again, great article Lisa!

    Reply
    • Lisa Petrilli  August 17, 2010 at 5:19 pm

      Thanks, Nia!

      I think it’s likely we’ve all “made the answers fit” (which is a great way to say it!) at some point in our lives. And given how our lives transform when we face challenges, we need to be re-thinking our answers to that question more often than we like, I suspect. 🙂

      I so appreciate your comments, Nia – thank you!

      Reply

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