As a Kellogg Graduate School of Management alumnus, it was a true honor to receive a copy of the most recent book by Philip Kotler, our prestigious S.C. Johnson and Son Distinguished Professor of International Marketing. Co-authored by Milton Kotler, “Winning Global Markets” lays out the case that, “The destiny of the economic world today […]
One of the benefits of my role as Chief Relationship Officer at CEO Connection is the opportunity to have fascinating business conversations with a number of mid-market CEOs. Last week I spoke with the head of a rapidly expanding, international company who has garnered remarkable growth statistics in her industry. The most interesting part of […]
I’m honored and thrilled to announce that I will be a part of the dynamic consultant lineup that the Content Marketing Institute (CMI) has put together for its just-launched Consulting business (CMIC). In conversations about the new business with Robert Rose, CMIC’s first “Strategist in Residence” he was referring to this team of seven individual […]
Like most small business owners and solo-preneurs I have to work hard to find moments for myself within the power-packed schedule of hours, days and weeks dedicated to my clients. So, when I tell you that I took two full days out of my life – two Sundays to be exact – to participate in […]
I was fortunate in many ways to “grow up” in my career within a “Giant.” The $750 million dollar business unit I led had major competitors, but we were the leader in our industry. Given that the products I was responsible for were all FDA-regulated, our marketing revolved around the art and science of relationships…and […]
By Lisa Petrilli I was fortunate last week to have the opportunity to interview a customer of one of my clients – a business owner whose asset is his intellectual property and his process for using the IP to help his own clients succeed. I had a list of questions I wanted to ask him […]
By Lisa Petrilli Originally written for Blue Focus Marketing and republished here for my readers… Everything communicates. Gary Grates, President and Global Managing Director of Edelman’s Change and Employee Engagement Group, reminded the CEOs who were gathered for this month’s CEO Connection Boot Camp of this fact. We’ve all heard it before but it bears repeating and it […]
by Lisa Petrilli… Because he’s brilliant and he’s right. Let me back up a step. Last week Joe wrote a post entitled, “Be a Marketing Specialist, Not a Generalist” for the Marketing Executives Networking Group’s MENG Blend Blog, for which I am the Executive Editor. I loved the post and wanted to share with you […]
I’m a raving fan of the Brains on Fire movement. I had the honor to be invited to join them in July for their annual FIRE Sessions – a day when they bring in marketing experts who are at the leading edge of the marketing discipline to share their insights and passion with Brains on Fire’s own community, […]
I get “pitched” a lot. It’s interesting because in most cases I don’t think the other person is really thinking about it as “pitching” me. Rather, they come to me with an idea or a suggestion of something they’d like to see happen which I have either some degree of control over or full control over, and they approach […]