I’m a July baby, born in the sultry heat of a Boston summer. My parents were young and had just celebrated their one year anniversary when they had me…shortly after which my dad went off to service in the Army. We lived in an Italian section of Boston in a 3-flat. My grandpa lived alone […]
Have you ever watched a football game on TV? Of course you have. Ever seen a really bad play that clearly did not go the way the Head Coach or the team had planned? All the time. What happens next? In the span of, I don’t know, maybe 30 seconds the entire competitive landscape is re-assessed […]
I recently attended a conference at which a number of CEOs and marketing executives were present. One morning when at a breakfast table with seven others the discussion turned, as it often does, to how we could be of help to each other. One CEO in the group asked the marketers present for some creative […]