As you all know by now, I believe strongly in the importance and power of a corporate vision. I believe that without it an organization will run in circles and that companies without a vision are, in essence, devoid of leadership. Well, a few weeks ago Heather Hindle left a comment on my “How to […]
No, it’s not very goddess-like to use such language but turbulent times deserve forceful measures. With small businesses under the gun to stay afloat and corporations flailing about trying to understand new media whilst restraining marketing budgets, innovation and bold ideas, there is one nugget of wisdom that separates the winners from the losers. Align your STRATEGIES […]
My very first “official” marketing role was Product Manager for Baxter’s base/core/what-the-business-had-been-built-on I.V. (intravenous) product line. You know all those I.V.’s that get hooked up “stat!” to bleeding patients on all your favorite T.V. shows? That was the business I was responsible for…and it was worth over $500 million in revenues at the time I started as […]
My inner Isis (you’ll remember her from my Goddess of Vision post) is pretty ticked off, and she’s been that way since Thursday when I had a conversation that went something like this… Me: Can you articulate your vision for the organization? Him: Yes, we have a vision statement. Me: All I see is a mission statement. Him: Same thing. […]
I recently attended a conference at which a number of CEOs and marketing executives were present. One morning when at a breakfast table with seven others the discussion turned, as it often does, to how we could be of help to each other. One CEO in the group asked the marketers present for some creative […]