By Lisa Petrilli Steve Woodruff and I decided to focus on the topic of “the difficult follower” at this week’s #LeadershipChat on February 1st. In preparation for the topic, and in thinking about my own personal experiences both leading and following, I of course had to look in the mirror and ask myself when I’d been a […]
By Lisa Petrilli In my post entitled, “How Vision Drives $Millions: A Real-World Example,” I wrote about my experience as a brand new Marketing Manager at Baxter addressing a major PR attack by Greenpeace. To cut to the chase, my team responded in a much smarter, much more visionary way than Nestle did recently, and as a result we […]
My very first “official” marketing role was Product Manager for Baxter’s base/core/what-the-business-had-been-built-on I.V. (intravenous) product line. You know all those I.V.’s that get hooked up “stat!” to bleeding patients on all your favorite T.V. shows? That was the business I was responsible for…and it was worth over $500 million in revenues at the time I started as […]