I’m a raving fan of the Brains on Fire movement. I had the honor to be invited to join them in July for their annual FIRE Sessions – a day when they bring in marketing experts who are at the leading edge of the marketing discipline to share their insights and passion with Brains on Fire’s own community, […]
How would your marketing change if your goal was to create advocates and not sales? My brain cells began to ignite when I heard Steve Knox ask that question in the Brains on Fire FIRE Sessions last week. Really stop and ask yourself that question: How would your marketing change if your goal was to […]
There has been a lot of talk lately about influence – because of the Fast Company Influence Project and a HubSpot-sponsored program with a similar name. Insights from these projects address how we influence others online and the myriad theories behind how to do it effectively. There is even a contest to see who is actually […]
It was a hot, August morning that I found myself traipsing across the beautiful campus lined with old, ivy-encrusted buildings as an incoming freshman at Indiana University. I had been admitted as an Honors College student and was thus required to meet with a designated advisor, and I had no idea what to expect from this meeting. My […]