by Lisa Petrilli… I experienced a setback in my life last week. The nature of the setback is, in and of itself, irrelevant. What was important and revealing to me was my knee-jerk reaction, the kind of reaction which did not serve me and, quite honestly, I had thought I was past… 1. I racked my […]
No, it’s not very goddess-like to use such language but turbulent times deserve forceful measures. With small businesses under the gun to stay afloat and corporations flailing about trying to understand new media whilst restraining marketing budgets, innovation and bold ideas, there is one nugget of wisdom that separates the winners from the losers. Align your STRATEGIES […]
Have you ever watched a football game on TV? Of course you have. Ever seen a really bad play that clearly did not go the way the Head Coach or the team had planned? All the time. What happens next? In the span of, I don’t know, maybe 30 seconds the entire competitive landscape is re-assessed […]