Leadership Burglary: Felony or Misdemeanor?
By Lisa Petrilli In my post entitled, “How Vision Drives $Millions: A Real-World Example,” I wrote about my experience as a brand new Marketing Manager at Baxter addressing a major PR attack by Greenpeace. To cut to the chase, my team responded in a much smarter, much more visionary way than Nestle did recently, and as a result we […]