There are world-changing leaders who inspire their followers to a shining city upon a hill, and there are misguided leaders who head their followers “off a cliff.” And then there are real-world leaders like Steve Ferkau who inspire hundreds of people to climb thousands of stairs because their hearts and minds are guided by purpose and love and the […]
As you might expect for a blog passionate about Visionary Leadership, I’ve heretofore tackled the business-altering difference between vision and mission, and the critical difference between vision and goals. But it was in the comments of last week’s post about why business vision matters more in this economy that I was asked an important question […]
As my long-time readers know, visionary leadership is a passion of mine. I’m often looking for great examples of leaders with true vision, who understood the critical importance of vision and who were brilliant communicators of vision, to share with my c-level clients. Often times I meet with leaders who simply do not understand the […]
No, it’s not very goddess-like to use such language but turbulent times deserve forceful measures. With small businesses under the gun to stay afloat and corporations flailing about trying to understand new media whilst restraining marketing budgets, innovation and bold ideas, there is one nugget of wisdom that separates the winners from the losers. Align your STRATEGIES […]
My very first “official” marketing role was Product Manager for Baxter’s base/core/what-the-business-had-been-built-on I.V. (intravenous) product line. You know all those I.V.’s that get hooked up “stat!” to bleeding patients on all your favorite T.V. shows? That was the business I was responsible for…and it was worth over $500 million in revenues at the time I started as […]
My inner Isis (you’ll remember her from my Goddess of Vision post) is pretty ticked off, and she’s been that way since Thursday when I had a conversation that went something like this… Me: Can you articulate your vision for the organization? Him: Yes, we have a vision statement. Me: All I see is a mission statement. Him: Same thing. […]