How Vision Drives $Millions: A Real-World Example
My very first “official” marketing role was Product Manager for Baxter’s base/core/what-the-business-had-been-built-on I.V. (intravenous) product line. You know all those I.V.’s that get hooked up “stat!” to bleeding patients on all your favorite T.V. shows? That was the business I was responsible for…and it was worth over $500 million in revenues at the time I started as […]