Well that’s a title unlike any other you’ve seen from me. Am I confusing my superheroes? Perhaps. But please hear me out… Let’s get past the image of Superman’s kryptonite and go straight to a much more relevant question: What is your kryptonite? Specifically, what is your career kryptonite? Career kryptonite is what sucks the […]
I missed #blogchat on Sunday night, which I try not to do too often because I always unearth at least a few golden nuggets of wisdom, if not a dozen. The topic on Sunday was blogger outreach programs. In reading the transcript I came across a tweet by Ian Greenleigh mentioning that many bloggers and PR pro’s have […]
How would your marketing change if your goal was to create advocates and not sales? My brain cells began to ignite when I heard Steve Knox ask that question in the Brains on Fire FIRE Sessions last week. Really stop and ask yourself that question: How would your marketing change if your goal was to […]
There has been a lot of talk lately about influence – because of the Fast Company Influence Project and a HubSpot-sponsored program with a similar name. Insights from these projects address how we influence others online and the myriad theories behind how to do it effectively. There is even a contest to see who is actually […]
Last Thursday one of my readers, Heather Hindle, shared with you “The Best Corporate Visioning Story – Ever,” a story about how she participated in an experience named Odyssey 2000 – which she had originally shared with me briefly in a comment on my “How to Screw Your Business in One Easy Step” post. On Monday in “Leadership 101: Values […]
In Thursday’s post, “The Best Corporate Visioning Story – Ever,” Heather Hindle shared with you her experiences participating in Maritime Life’s Odyssey 2000, a visioning initiative in which all 1,000 Maritime Life employees participated. Today I’m honored to share with you the first half of my interview with Maritime Life’s CEO, Bill Black, detailing his perspective on what was behind […]
As you all know by now, I believe strongly in the importance and power of a corporate vision. I believe that without it an organization will run in circles and that companies without a vision are, in essence, devoid of leadership. Well, a few weeks ago Heather Hindle left a comment on my “How to […]
No, it’s not very goddess-like to use such language but turbulent times deserve forceful measures. With small businesses under the gun to stay afloat and corporations flailing about trying to understand new media whilst restraining marketing budgets, innovation and bold ideas, there is one nugget of wisdom that separates the winners from the losers. Align your STRATEGIES […]
My inner Isis (you’ll remember her from my Goddess of Vision post) is pretty ticked off, and she’s been that way since Thursday when I had a conversation that went something like this… Me: Can you articulate your vision for the organization? Him: Yes, we have a vision statement. Me: All I see is a mission statement. Him: Same thing. […]