Email: Lisa@LisaPetrilli.com
LinkedIn: Lisa Petrilli | LinkedIn

No, it’s not very goddess-like to use such language but turbulent times deserve forceful measures. With small businesses under the gun to stay afloat and corporations flailing about trying to understand new media whilst restraining marketing budgets, innovation and bold ideas, there is one nugget of wisdom that separates the winners from the losers. Align your STRATEGIES […]

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My very first “official” marketing role was Product Manager for Baxter’s base/core/what-the-business-had-been-built-on I.V. (intravenous) product line.  You know all those I.V.’s that get hooked up “stat!” to bleeding patients on all your favorite T.V. shows? That was the business I was responsible for…and it was worth over $500 million in revenues at the time I started as […]

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