Three Powerful Ways Michael Port Can Transform Your Small Business

Like most small business owners and solo-preneurs I have to work hard to find moments for myself within the power-packed schedule of hours, days and weeks dedicated to my clients.

So, when I tell you that I took two full days out of my life – two Sundays to be exact – to participate in Michael Port’s recent “Book Yourself Solid” course, it should help convey how strongly I believed in the value I’d be receiving.  I was right – they were two of the best days I’ve spent on my business – and even on myself – in a very long time.

The Power of Michael’s Program

Michael’s Book Yourself Solid book (which I read) is an excellent guide for small business owners and solo-preneurs who want clear strategies on how to maximize their business success – and I highly recommend it.

But what was unique and truly special about the class was Michael’s presence and his energy.  There are some individuals that you meet that you just know are on a special plane – they are open to receiving powerful energy from the universe and thus, that is what they attract.

Michael shares his powerful energy generously and enables the participants to be open to receiving the same for their businesses.  As someone who is always thinking big (or so I thought), Michael helped me think even bigger in the following ways:

1.  My Value

Michael helped me to see and truly comprehend how I was reflecting my feelings about my value into the world through my pricing.  In many cases I realized I was not pricing my services based on the value I was bringing to the client, but rather on some other, arbitrary or emotionally driven reason (such as feeling badly for the client to the detriment of my business).

When we don’t value ourselves and our talents honestly, then we’re not being true to ourselves or honoring ourselves.  Neither is good for business.

2. My Ideal Client

Michael helped me realize that I really do have an ideal client and that if a potential client is not ideal it’s not my fault.  What do I mean by that?  Well, may I confess to being one of those people who always thought that you should at least try to “please all the people all the time?”  Yup.  I know…

So, I’d try to make every potential client ideal by overlooking how they might not be a great fit and convincing myself that if I gave my best it would “be fine.”  But really, we all know deep inside that it’s difficult to do your best work when you’re not really passionate.  Michael helps you face that reality and figure out who your ideal client really is.

Once you know, it’s so much easier to find them…!

3. My Ability to Embrace & Appreciate My Personal Brand Identity

There is more than enough written about our creating a personal brand but Michael is the only one who had me thinking about it from the perspective of “how I show up in the world.”  I found this to be a transformational thought.

As Michael said, “you can’t fake this.”  You can say that your personal brand is one thing but if you show up in the world as someone completely different then where does that leave you?  Where does that leave your business and your clients?

Understanding how we really show up in the world – what we really exude through our passion, drive, and our commitments – is the key to not just our personal brand but our personal brand identity.

I told you, transformational.

If you get the chance to buy Michael’s “Book Yourself Solid” book or participate in one of his classes – do it.  You’ll be thrilled you did. I don’t get anything for saying that except the hope that someone will take my advice and feel as transformed as I did.

And did I mention how excited I am to know I’ll have the honor of meeting Michael in person at the SOBCon conference in a few weeks?  That’s another event I couldn’t recommend more highly.  But that’s another blog post for another day…

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You can find me on Twitter at @LisaPetrilli and on LinkedIn.To hire me for Visionary Leadership programs, Marketing Strategy work or for the Social Media Concierge program, email me at Lisa@CLevelStrategies.com.