Why “Brains on Fire” is a Must-Read for Marketers

I’m a raving fan of the Brains on Fire movement.

I had the honor to be invited to join them in July for their annual FIRE Sessions – a day when they bring in marketing experts who are at the leading edge of the marketing discipline to share their insights and passion with Brains on Fire’s own community, of which I consider myself a part. 

This year, participants were excited to find an advance copy of their new book, “Brains on Fire; Igniting Powerful, Sustainable, Word of Mouth Movements” waiting for each of us.

I eagerly devoured the book and firmly believe it’s a must-read for marketers.

Why, you ask?

Because more than any other organization I’ve become acquainted with, the Brains on Fire team “gets” how to successfully leverage the fact that we’re in a new era of marketing in which each of our clients and customers has access to their own microphone. 

What Brains on Fire does, in inspiring manner, is empower people to go beyond having access to the microphone – empowering them to grab those microphones and ignite movements.

As a fan of the Brains on Fire movement I grabbed the microphone three times in July to rave about the brilliance of their team and the experience they created for their own community – the Brains on Fire Community – at the FIRE sessions: Here in Why You Must Rethink Your Marketing, Here in 3 Smart Reasons to Empower Instead of Influence, and Here in The ROI of Playing The Fool.  It felt wonderful to be able to express my respect for them, my belief in the power of what they are creating, and the ways that I value them as individuals with a microphone, so that many more people would know what I know about them. 

And that is the power of the mic in the hands of your own fans.

This past weekend I was in Atlanta for an event that was put on by my “wise friend” who is creating a movement of powerful women from around the world – women who have the inner power to make the world a better place.  I had barely arrived at the event when she saw me in the audience and asked me to come on stage and share my own experiences with the group.  In effect, she was giving me access to my microphone.

Well, as those of you who know me well know, I love to be given the mic and I try always to speak from the heart – which is what I did on Friday night.  Although I don’t find my own story particularly profound, I had several people come up to me and tell me that they were touched by it, and express a deepening of their own belief in the community of women at the event and in their own power because of the event.

My point being, I know what it feels like to be an advocate – a fan – of something and to be given the opportunity to receive the mic and to share my enthusiasm.  It is empowering while powerful at the same time.

“Brains on Fire” is a lesson-by-lesson guide for you as a marketer on how to give the mic to your clients, fans, advocates, customers, and evangelists (however you define them), on how to become fans of your fans, and on how to ignite your own movements by empowering your communities.  The result is crazy powerful!

Have you had your own experience with a microphone as a “fan?” Please share in the comments…

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Photo is Microphone by hiddedevries.