Email: Lisa@LisaPetrilli.com
LinkedIn: Lisa Petrilli | LinkedIn

My very first “official” marketing role was Product Manager for Baxter’s base/core/what-the-business-had-been-built-on I.V. (intravenous) product line.  You know all those I.V.’s that get hooked up “stat!” to bleeding patients on all your favorite T.V. shows? That was the business I was responsible for…and it was worth over $500 million in revenues at the time I started as […]

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I have the honor and the privilege of working with the CEO Connection, an exclusive organization comprised of CEOs leading companies with more than $100 million in revenues. Part of my role includes spending time on the phone with CEOs who have been nominated to join the organization, discussing the culture that they’ll find within […]

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Have you ever watched a football game on TV?  Of course you have. Ever seen a really bad play that clearly did not go the way the Head Coach or the team had planned?  All the time.  What happens next? In the span of, I don’t know, maybe 30 seconds the entire competitive landscape is re-assessed […]

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